ANTHILL ACADEMY – DIGITAL MARKETING FOR PHARMA
ESSENTIAL
Online part: 2hours and 35 mn
Anthill Agency’s 17 years of experience at the cutting-edge of digital marketing in the pharma industry has been distilled into a comprehensive academy, giving you a collective understanding of and ability to implement the most important and the most impactful digital marketing tactics.
Level 1 of the Anthill Academy appropriately starts with the essentials. It’s so crucial to be on the same page when approaching something as complicated, nuanced and important as digital transformation. It’s crucial that you and your colleagues have a shared understanding of what you’re looking to achieve and how you’re going to approach the task. The modules in this level will give you and your colleagues a robust and aligned understanding of digital marketing and the key principles that drive its success.

Launching Summer 2018

Last updated 04/2018

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48 learners enrolled

English

Product Managers, Brand Managers, Digital leads, Commercial Excellence Managers
GETTING STARTED WITH DIGITAL MARKETING
ELEARNING
What is digital marketing and how does it relate to your work? Today’s world demands the use of sophisticated, strategic digital solutions in order to achieve business outcomes.
UNDERSTANDING CUSTOMER BEHAVIOUR
ELEARNING
We need to ensure that our initiatives are built in line with the needs of our customers. Their behaviour will determine the success of our business, so it’s their needs that need to be at the centre of what we do.
CREATING SUPERIOR CUSTOMER EXPERIENCES
ELEARNING
If we want to influence the behaviour of our customers, we need to give them great, meaningful experiences with every interaction, building on our relationship with them at every stage.
BUILDING DIGITAL SOLUTIONS
ELEARNING
Achieving these superior customer experiences will require digital solutions that support you at every step along the way. Built towards the needs of the customers, these solutions represent the execution of your strategic initiatives.
MEASURING SUCCESS
ELEARNING
Of course, the work that we do will need refining and updating in line with real-world feedback. This is only becoming more apparent with the increasing rate of change that characterises our world.
The blended version includes:
  • 1 online test (Before and after) with comparison with industry benchmark
  • 5 eLearning (1-year access)
  • 1 online book (1-year access)
  • Certificate of completion
  • 2 collaborative workshops (half days)
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