Use this online tool to build your Market Attractiveness/Competitive Strengths matrix with your own criteria and KPIs. You will then evaluate the importance of each product which allows you to prioritize in line with your marketing strategy and decide on the appropriate level of investment needed for each product.

Carryover and Financial Portfolio Analysis is an online tool that helps you calculate the carryover of your products using up to 5 methodologies:

• Delphi
• Estimate based on weighted criteria
• Vacant territory
• Brick ranking
• R-squared

The tool generates a Profit and Loss Statement by product based on your sales and activity data. You can immediately compare the incremental sales generated with the cost of your commercial investments

This robust tool includes ROI calculations on customer segment, specialty, product, and sales team.
The results allow you to understand the response of your targeted customers to your promotional effort, identify the maximum ROI frequency and further analyze the optimal yearly frequency for different customer groups, segments, products, and sales teams.

An online tool that navigates you step-by-step to develop an optimized Sales Force Size and Teams Structure respecting all key attributes for capacity, concentration of customers, optimal frequencies, impact on results crossed with product priority resulting in scenarios to compare including financial indicators.

Develop the optimal channel mix based on visit equivalence and reach for each customer group and optimize the mix of preferred channels per customer group and segment in line with company marketing strategy. Automatically calculates the financial impact of different channels planned per cycle/year.