Measure your level of knowledge before starting the program and compare your score to the industry benchmark.

Learn the basics of Digital Sales Aids, the types of content and features that are considered best practice, the benefits of including digital sales aids in your channel mix to deepen our engagement with the HCPs, and lastly, how to reinforce the use of data-driven insights as the foundation for changes you make to improve your digital sales aid effectiveness.

Learn the types of content and features that are considered best practice; the benefits of including emails in your channel mix and the use of data-driven insights as the foundation of changes you make to improve your email channel effectiveness.

Learn the types of content and features that are considered best practice, the benefits of including HCP websites in your channel mix to deepen your engagement with HCPs, and the use of data-driven insights as the foundation of changes you make to improve your HCP website effectiveness.

Learn how to use social media in pharma as well as how to measure the benefits and how to identify and mitigate risk.

Learn the types of content and features that are considered best practice, the benefits of including webinars in your channel mix, in order to deepen engagement with HCPs. This module will continue to reinforce that data-driven insights, should be the foundation of changes you make to improve your webinars effectiveness.

Learn the methodologies and processes that are considered best practice, the benefits of taking a holistic view to multichannel marketing, and how to use cross channel data and analytics to integrate your communications across all selected channels.

This 1-day in-class uses the Simpact MCM serious game. Serious games provide the highest learning retention rates and effectively incorporate new competencies and theory, changing peoples’ mind-sets in the shortest possible timeframe. Participants go through a profiling, segmentation and targeting exercise based on the case study provided, and then allocate their resources across the optimal mix of traditional and digital channels. Decisions to be taken include profiling dimensions to describe customers, segmenting according to potential, ladder of adoption, behavioural characteristics and channel preference, level of sales and marketing efforts to apply per segment, resource allocation per segment based on optimal frequency, channel preference and expected return vs cost. They will process the simulation to see the impact of their plan over a period of 4 quarters.

Review the subjects covered during the program and be well prepared for the post-evaluation assessment.

Test your knowledge and measure your score by improvement and compared to the industry benchmark.